Sellers Are Paying Amazon $10,000 A Month for Fake Reviews — Chris McCabe Interview
Interview with Chris McCabe from ecommercechris.com regarding the BuzzFeedNews articles on how Some Sellers Are Paying Amazon $10,000 A Month for Fake Reviews. Chris McCabe, a former Amazon marketplace investigator who now runs an above-board seller consulting firm, told BuzzFeed News that black hat consultants and sellers who manipulate the company’s sales rank and try to undermine other sellers are experts at evading Amazon enforcement teams despite the company’s efforts to track them.
He was quoted as saying: “Targeted sellers must constantly use defensive tactics through the brand registry and reports to policy teams to counter the abuses, which takes away from brand development and revenue growth,” he said. The US-based seller who depends on Seller Mafia for his business said he’s doubtful that Amazon will be able to prevent people from using new black hat techniques in the future. “They’re always going to figure it out,” he said. “Whatever the machine makes there’s a human to manipulate it.”
About Chris McCabe and EcommerceChris.com: Michael, Hans, and I worked together for several years on Amazon’s performance and policy enforcement teams and in recent times, we’ve helped compose appeals in the reinstatement of hundreds of sellers. Our expertise as ex-Amazonians positions us to complete successful reinstatement early and often, given our nearly two decades of combined experience. Our intimate knowledge of internal teams is unsurpassed by any other seller consulting service.
FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.
